MWU: POWER
Creative Direction
As Head of Design, I led creative direction across brand campaigns, product launches, and digital experiences, collaborating closely with developers, videographers, and photographers. I partnered with video teams from concept through post-production, shaping narrative, visual tone, and execution to ensure each campaign felt cohesive, elevated, and emotionally engaging.
A strength-focused campaign directed for Move With Us, capturing the energy and confidence behind every lift. Combining powerful training moments with natural, candid imagery, the campaign brings the experience of strength training to life in a bold and approachable way.
