MWU: Train Like Issy
Creative Direction
As Head of Design, I led creative direction across brand campaigns, product launches, and digital experiences, collaborating closely with developers, videographers, and photographers. I partnered with video teams from concept through post-production, shaping narrative, visual tone, and execution to ensure each campaign felt cohesive, elevated, and emotionally engaging.
A campaign directed for the Train Like Issy program, capturing the energy and personality behind Issy’s approach to training. Combining strength-focused movement with natural moments, the imagery creates a confident and approachable visual story.
